DefiningColors & Fonts
While still learning all of the components of branding, Amy knew very clearly that she wanted a more subdued color scheme and to incorporate the business's initials into the logo. After a few samples, we decided on a grayscale palette with a fresh, modern logo design to represent her company. We also partnered with her to develop the company's mission and vision statements.
Building a clientele through personal interactions was going to be vital for Amy's new company, so business cards were a high priority. In keeping with her style preferences, we provided multiple samples that were crisp and clean. We also offered options with a slight pop: silver foil, spot gloss, or debossing (as seen here.)