Beth Anderson Interior Design
2018

Beth Anderson Interior Design

Branding

Logo

Website

Print

Social Media

Content

Beth's story was simple: She had plenty of experience in her field - including previous business ownership. She was new to the Charlotte area. And she was building up her business from scratch. That's where we stepped in.

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Branding

Branding

Beth Anderson Interior Design Primary Logo
Beth Anderson Interior Design Alternate Logo

LogoDesign

Our first task was to learn the style of Beth's business and bring that to life in her logo. We determined her preferences about structure and symbolism before finalizing her chosen design. Knowing the layout of her upcoming website design was not fully suited for the style of her logo, we created a secondary design that was a bit more simple. This piece allowed us to match the structure of her layout in the places her primary logo didn't quite complement the design.

DefiningColors & Fonts

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Beth Anderson fonts Beth Anderson fonts
For an interior designer, color palettes are crucial. So we sat down with Beth and looked through her very own swatches to decide on the primary color in her branding. After choosing the secondary color, we worked through different styles of script to find the one that represented her best. These details finalized her logos and were strategically woven throughout her website.

Web Design

Web Design

TailoredWebsite

Next, it was time to transform all of Beth's previous work, current specialties, and future goals into a unified design. We created a site that was simple and elegant, while showing off the vibrant possibilities offered by her work. Additionally, she chose a format that allows her to develop blogging and portfolio features as she works to extend her public reach.
Beth Anderson Interior Design web design
Beth Anderson Interior Design mobile web design

Marketing

Marketing

PrintMaterials

Beth asked us for two specific print material designs: business cards and an updated resume. For the latter, we combined old versions of her resume with our growing understanding of her personality to create a visual representation of her skills and experience. For the former, we provided multiple variations of a design that was uniquely put together with elements of her most recent project.
Beth Anderson business cards
Beth Anderson resume design

SocialMedia

Our final goal was to establish Beth's social media presence. We chose three platforms that best suited her audience, set up the accounts and individual profiles, and created the first posts for each. Additionally, we engaged in multiple consultation sessions to provide Beth with training for a deeper understanding of each platform as well as some easier ways to navigate their use.
Beth Anderson social media

Content

Content

CuratedContent

Content was an integral part of developing Beth's business at every stage. During branding, we helped create her mission statement and tagline, allowing her to express her goals clearly and concisely. After extensive research and conversations, we provided all of the copy written on her website to reveal her expertise. While designing her media, each visual and textual element was hand crafted to replicate the precision and elegance of the quality she provides.
Beth Anderson content creation

Testimonial

Testimonial

I can't thank Chrissy and Dru enough! They were so wonderful to work with! So professional and on point with everything! They provided many services for me including developing my website, branding and getting me up and running on various social media platforms. They make a great team. I have already been referring them to others and hope I have the opportunity to work with them again!

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