DefiningColors & Fonts
Seeking a classic and traditional feel, Nick wanted his logo and overall style to remain straightforward above all else. We worked to match the minimal branding he already had in place and ultimately decided to keep a black and white motif. Combining this with a classically strong font, the product was well-suited both his logo and overall branding.
While keeping distinct divisions was necessary in Nick's multiple undertakings, he also wanted to find a way to tie them together in more subtle ways. Visually speaking, we rearranged the branding from LE-H to develop a similar, classic feel for LDG. While the other aspects of each brand vary based on the business model, these two are linked by the basic visual elements of their brands.
With two brands come two websites. The first was a simple landing page that would highlight the active projects Nick was working on; it would direct viewers to the individual sites of each venture. The second was more of a portfolio style website, still a fairly simple layout, but giving more depth to specific properties available for lease. Each complete with their own subtle features and distinctions.
Nick's work is often promoted through conferences and face-to-face meetings; so business cards were an immediate need for his business. In line with the rest of his branding, he wanted a straightforward and classic look. We gave him a slight distinction by designing half-size business cards; these provided exactly the information he was trying to convey in a classic, yet contemporary way.
“VanGo is AWESOME to work with! Always willing to roll up their sleeves to firstly understand the messaging you are working to create, followed by thoughtful research and creative processes to build the branding which represents that messaging and mission. One additional huge pro is that Dru does the logo design and web coding in-house. Lots of firms farm aspects of this out...which I have found leads to challenges in execution, as well as downstream website performance issues. Check them out for sure!!“
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